Our Mission
Our mission is to empower pet owners with clear, unbiased comparisons of top insurance providers. By simplifying the process, we help you focus on what matters most: your pet’s health and happiness.

We’re also proud to give back to the community by supporting charities like the Human Society, World Wildlife Fund, Best Friends – Save Them All, Alley Cat Allies, and One Percent for the Planet, helping to create a better future for animals everywhere.
Who We Are
At Pet Insurance Gurus, we believe every pet deserves the best care. We created this platform to make navigating the complex world of pet insurance simple and stress-free. As industry veterans and pet lovers, we understand the challenges pet owners face when comparing policies, and we’re here to help.
Why Choose Us?
- Unbiased Rankings: Trusted recommendations based on value, benefits, and customer reviews. Over 10,000 pet parents have used our platform to find the right pet insurance for their dog or cat.
- Free Service: We charge nothing for our platform and never sell your data.
- Making a Difference: Your choices help support animal-focused charities.
Our Story
Pet Insurance Gurus began in 2020 with a simple goal: to make choosing pet insurance easier for everyone. After struggling to find affordable, transparent policies for our own pets, we knew there had to be a better way. Today, we’re proud to serve as a trusted resource for pet owners across the U.S., combining data-driven insights with a personal touch.
The People Behind the Platform
We’re a small, passionate team of pet parents, and animal lovers with our headquarters based in San Francisco, California. We are one of the few US pet insurance comparison services that are actually based in the USA and run by Americans (most of our competitors are overseas). Beyond helping pets and their owners, we also partner with organizations like One Tree Planted and One Percent For The Planet to protect and restore animal habitats worldwide. We are passionate about giving back and creating a sustainable future for our children and grandchildren.
